A fashion advertiser wants to increase both in-store and online sales. The advertiser has the Pinterest tag installed and is leveraging geographic targeting to reach Pinterest users near store locations. It sees strong results but struggles to deliver its daily budget. What should the advertiser do?

The advertiser is struggling to deliver its daily budget, indicating that the current ad set isn't reaching enough users or is experiencing ad fatigue. Adding new creative into rotation can refresh the campaign, capture new audience attention, and potentially increase engagement and delivery. While adding a frequency cap might limit reach, it wouldn't help spend the budget. Adding targeting for women's fashion would narrow the audience, further hindering budget delivery. Adding site visitor retargeting is a good strategy for re-engaging interested users, but it relies on a pre-existing pool of visitors and might not be sufficient to spend the entire budget if the initial reach is limited.