A financial services company wants to create an audience of customers similar to those who have opened accounts with total deposits over $5,000 in the past 12 months to promote their premium investment services. Which AMC capabilities makes this precise audience segmentation possible?

Amazon Marketing Cloud can use advertiser-provided first-party signals to define valuable customer cohorts in a privacy-safe environment. Deposit activity from account holders can serve as the seed logic for identifying a high-value source audience. Lookalike audiences then expand reach to customers with similar characteristics and behaviors. This supports precise acquisition for premium services without relying only on broad demographic filters.