A fitness brand is launching a new shoe with a celebrity partnership using the following campaign requirements: Awareness campaign, 3-day flight, $650,000 budget. Which ad formats should the media planner recommend? Select two.

For a high-budget, high-impact campaign centered on a celebrity partnership and a product launch, Premiere Spotlight is the most effective ad format. Premium Visibility: Premiere Spotlight allows a brand to "own" the most prominent real estate on Pinterest. The ad appears on the Search page or the Home feed (often taking up to 50% of the mobile screen) for a reserved 24-hour period. This is ideal for ensuring that a massive audience sees the celebrity partnership immediately. Launch-Specific Strategy: Because the campaign has a short 3-day flight and a large $650,000 budget, the media planner needs a format that can spend significantly while maximizing unique reach quickly. Premiere Spotlight is specifically designed for these "big moments" like major product launches. High Impact: Unlike standard feed ads, this is a reserved placement (not auction-based), guaranteeing that the brand stays front-and-center during the critical first few days of the launch.