A fitness brand is launching a new shoe with a celebrity partnership using the following campaign requirements: Awareness campaign 3-day flight $650,000 budget Which ad formats should the media planner recommend?

Premiere Spotlight is ideal for high-impact, short-duration awareness campaigns with large budgets, ensuring prominent placement. Max-width video ads are also excellent for driving awareness, especially with celebrity partnerships, as they offer an immersive, full-screen experience to showcase the new shoe and celebrity. Shopping ads and video shopping ads are primarily designed for conversion and catalog sales, not pure awareness. Lead ads focus on capturing customer information, which isn't the primary goal of an awareness campaign.