A fitness brand wants to launch a campaign to build brand awareness and seamlessly collect customer information for a giveaway contest. Which campaign approach would be most effective for achieving this?
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Correct answer: Launch a Lead ad campaign with a form to collect user details natively..
Why this is the answer
For a fitness brand looking to combine brand awareness with a "seamless" collection of customer data, Lead ads are the gold standard. Unlike other campaign types that require users to leave Pinterest, Lead ads remove the friction that typically leads to high drop-off rates.