A fitness brand wants to track how many unique users visit their new member landing page during a 30-day campaign. Which Floodlight counting method should be selected to make sure each visitor is only counted once, no matter how many times they return?

A counter activity is used for non-monetary actions such as a visit to a landing page. The unique counting method counts only the first conversion for each unique user within the defined daily counting logic. This prevents repeat visits from the same user from inflating visit-based conversion totals. It is appropriate when the goal is measuring distinct visitor activity rather than total page loads or sales value.