A florist chain is looking to generate as much awareness as they can before their special roses go into bloom. They only have two and a half weeks to achieve this with the assistance of a Google Video campaign using "brand awareness and reach" as the campaign goal. Which budget type should the florist chain use, and Why?

Daily budget is the better fit when the campaign needs to generate awareness quickly within a short flight. Google Ads can vary daily spend and may spend more on days when delivery opportunity is stronger. A campaign total budget is designed to pace spend across a defined campaign period. For a two-and-a-half-week brand awareness and reach campaign, faster spend pacing can help maximize exposure before the limited promotion window ends.