A friend of Kay la's is asking her for advice on best practices to adopt after setting up a Discovery ads campaign.How should Kay la advise her friend?
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Correct answer: She should wait two or three weeks before making any changes to her bidding strategy..
Why this is the answer
Kay la should advise her friend to wait two or three weeks before making any changes to her bidding strategy after setting up a Discovery ads campaign.This waiting period allows the campaign to gather sufficient data and enter the learning phase,during which Google's algorithms can optimize the bidding strategy based on real performance data.Making changes too soon can disrupt this learning phase and prevent the campaign from reaching its full potential.It's essential to give the campaign time to stabilize and gather valuable insights before making adjustments.
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