A friend of Kayla's is asking her for advice on best practices to adopt after setting up a Discovery ads campaign. How should Kayla advise her friend?

Discovery campaigns use automated bidding, so the system needs an initial Learning period to calibrate toward the campaign goal. Google Ads guidance says to wait at least two weeks without major bid changes, because early performance can fluctuate while optimization is still stabilizing. Frequent edits interrupt that process and make the bidding data less reliable for evaluation. That is why waiting two to three weeks before changing the bidding strategy is the correct best practice