A frozen food brand is launching a two-month awareness campaign on Pinterest, with a focus on basic brand awareness. The brand also wants to understand more detailed perceptions further down the funnel, such as how well the brand is associated with certain qualities and how audiences perceive its specific attributes. It plans to use a customized multi-question survey.Which measurement solution should the media planner recommend?

To fulfill the goal of measuring both basic awareness and detailed brand perceptions (such as brand qualities and specific attributes), a 6Q Brand Lift study is the appropriate solution. Customization and Depth: While a 2Q study is restricted to only two brand metrics (typically Awareness and Intent), a 6Q Brand Lift study allows a media planner to include up to six questions. This provides the "multi-question" capability the brand needs to dig deeper into the mid-funnel.