A global brand uses a parent advertiser to house its shared Floodlight configuration. If a specialist creates a new child advertiser for a regional summer campaign, what's the benefit of linking it to that parent?

A parent advertiser owns the shared Floodlight configuration , activities, tags, and audience lists. Linking a child advertiser lets the child use the parent’s Floodlight setup for conversion counting. Parent-owned audience lists are shared with child advertisers by default, allowing the child to view and target those lists. This structure is useful when multiple advertisers need shared conversion measurement and audience-building from the same tag setup.