A global travel brand manages a diverse portfolio of search activity across Google Ads, Microsoft Advertising, and regional engines like Naver. How does the Search Ads 360 interface allow the team to maintain a unified view of performance while accommodating these different engine types?

Managed engine accounts support campaign management and reporting for major supported publishers in Search Ads 360 . Engine track accounts are used when Search Ads 360 can report on activity but cannot create or manage campaigns in that engine. This lets regional engines such as Naver contribute performance data without requiring the same management capabilities as Google Ads or Microsoft Advertising. The account structure preserves a unified reporting view while respecting each engine’s supported level of integration.