A Google Video campaign with“brand awareness and reach”selected as the campaign goal automatically uses target cost-per-thousand impressions(tCPM)as the bidding strategy.How does that benefit the campaign?

When a Google Video campaign is set with the goal of"brand awareness and reach,"the aim is to maximize the visibility of the ad to the most relevant audience possible.ThetCPM(targetcost-per-thousand impressions)bidding strategy aligns with this objective. **By optimizing bids to put the campaign’s message in front of as many relevant people as possible**,tCP M ensures that the ad gets the desired level of exposure.This means that the campaign is not just seeking any impressions,but rather is looking to reach the most appropriate audience that aligns with the brand's target demographic or interest group.This strategic approach increases the chances of the ad message resonating with viewers and successfully driving brand awareness.