A gym equipment business called Gymnex feel like some of the pages on their website are weaker than others. The teams at Gymnex understand that identifying these pages is crucial for conversion rate optimisation (CRO). Which of the following actions can help Gymnex to identify which pages need the most attention with regards to CRO?

Reviewing the website's funnel or flow is the most effective way to identify weak pages for CRO because it allows Gymnex to see where users drop off during their journey. This data-driven approach highlights specific pages causing friction or confusion, indicating areas ripe for optimization. Comparing other businesses' websites might offer inspiration but doesn't pinpoint internal weaknesses. Checking the 'Landing pages' section in Google Ads focuses only on paid traffic entry points and doesn't provide a holistic view of the entire user journey or organic traffic performance. Having a designer inspect the cosmetic side is important for aesthetics but doesn't necessarily reveal conversion barriers or user experience issues beyond visual appeal.