A gym equipment business called Gymnex feels like some of the pages on their website are weaker than others. The teams at Gymnex understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help Gymnex to identify which pages need the most attention with regards to CRO?

Reviewing the website's funnel or flow is correct because analyzing how users navigate through Gymnex’s site—from entry to conversion—helps identify pages where visitors drop off or encounter obstacles. By pinpointing these weak points in the user journey, the team can prioritize improvements that have the greatest impact on conversion rate optimization.