A hair salon owner is setting up a Video action campaign for the first time, and she wants to get optimal results from her ads. Which of the following is a recommended best practice she should implement?

Video action campaigns perform better when Google Ads has multiple creative options to test and serve. Creative variation gives the system more assets to match with different users, placements, and contexts. For action goals, this improves the chance of finding combinations that drive conversions efficiently. Google’s action-focused creative guidance recommends using multiple video variants rather than relying on one version.