A haircare brand is shifting its offerings from off-the-shelf products to customized haircare products. Its campaign objective is to increase sales by uploading its products directly to Pinterest. Which campaign objective should the brand use to achieve this goal?

The correct answer is Catalog sales. This objective is specifically designed for businesses that want to upload their product catalog to Pinterest and drive sales directly from their Pins. It allows users to browse products, click through to the website, and make purchases, directly aligning with the brand's goal of increasing sales by uploading products. Consideration focuses on driving traffic to a website or app, but not necessarily direct sales from a catalog. Brand awareness aims to increase recognition of the brand, not immediate purchases. Video completion is for maximizing views of video content, which is not the primary goal here.