A health and wellness advertiser has implemented the Pinterest tag and is tracking specific events. The advertiser is planning to launch an “always-on” conversion campaign for their core product line. Which two bidding options should they use?

The selected answers are correct because Automatic bidding and Average CPA are the two bidding strategies specifically engineered for conversion-driven, "always-on" campaigns where the primary goal is to maximize performance within a specific budget or cost target. Automatic bidding allows Pinterest’s algorithms to dynamically adjust bids to capture the most conversions for the total daily budget, making it ideal for consistent delivery, while Average CPA bidding provides advertisers with more control by aiming for a target cost-per-action over time. Together, these options leverage the data from the Pinterest tag to optimize toward bottom-of-funnel actions, whereas CPC, CPM, and Video Views are better suited for traffic or awareness objectives rather than sustained conversion performance.