A home decor brand plans to run a Conversions campaign to increase overall sales during the holiday season. Which campaign optimization should be chosen?

When an advertiser's primary goal is to increase sales, they should select the Conversions optimization. This setting tells Pinterest's algorithm to show your ads to people who are most likely to complete a specific checkout action after seeing or clicking your Pin. When a brand wants to prevent its ads from appearing alongside specific search terms or phrases—especially to maintain brand safety or avoid irrelevant traffic—the most direct and effective feature is Keyword exclusion. Conversions Optimization: This utilizes the Pinterest Tag on your website to track specific actions. By selecting this, the system focuses on "down-funnel" behavior (buying a product) rather than just "top-funnel" behavior (visiting a page).