A home furnishings retailer has successfully connected their CRM data and D2C website conversions to Ads Data Manager. They now want to combine this first-party data with Amazon's shopping and streaming signals to identify high-spending customer segments. Which stage of the workflow should they move to next?

After data onboarding, Amazon Marketing Cloud is the environment used to query joined signals and identify customer segments. Ads Data Manager helps prepare and connect advertiser signals, but insight generation happens in AMC. High-spending segment discovery requires analysis across available datasets, not immediate campaign activation. The next workflow stage is analysis and audience building before optimization in media channels.