A home goods brand wants to understand long-term customer value and identify customers who purchased kitchen appliances 3 years ago who may be ready to upgrade. They need to analyze purchase patterns across multiple years to create specific audiences. Which premium feature provides the extended historical insights they need?

Amazon Retail Purchases provides long-term Amazon store purchase data within Amazon Marketing Cloud . Its historical coverage supports multi-year purchase pattern analysis for products with long replacement cycles. ASIN-level purchase insights help identify prior buyers who may be ready for an upgrade. This makes it the appropriate premium feature for long-term customer value and audience creation use cases.