A home goods retailer wants to recover lost sales from customers showing purchase intent. They identify customers who added products to cart but haven't completed checkout. What type of AMC audience should they create based on this cohort?

Rule-based audiences in Amazon Marketing Cloud are built from defined behavioral criteria. Cart additions indicate purchase intent, while purchase exclusion keeps the audience focused on customers who did not complete checkout. This audience logic directly matches a recovery strategy because it targets an observed action and a missing conversion event. It is more precise than modeled expansion or page-view engagement alone.