A home improvement client wants to use video ads to showcase a video series of step-by-step home improvement projects. They want to drive more traffic to their new line of home improvement tools for an upcoming promotion. What Pinterest campaign objective and ad format combination would meet the client’s needs? (select one)

The selected answer is correct because Consideration is the optimal objective for driving high-quality traffic to a specific product line, while Idea ads are the ideal format for showcasing immersive, multi-page storytelling such as step-by-step video tutorials. Idea ads allow the advertiser to combine video, images, and text to guide Pinners through a project, naturally leading them to explore the tools used; when paired with the consideration objective, the campaign optimizes for clicks and visits to the advertiser's site, directly supporting the goal of increasing traffic for the upcoming promotion.