A jewelry retailer wants to launch awareness campaigns for their new line of men's watches. The campaign has a budget of $30,000 and is set to run for 30 days. The campaign has been running for 7 days and is pacing lower than expected. Which optimization strategy can the media planner use? (select one)

The selected answer is correct because Turn on Pinterest Performance+ lifetime budget allows the platform’s automated systems to dynamically redistribute the remaining $30,000 across the rest of the 30-day flight to improve pacing and delivery. When a campaign is pacing lower than expected, it often indicates that manual bidding or rigid daily caps are preventing the ad from winning enough auctions; by switching to a Performance+ lifetime budget, the Pinterest algorithm gains the flexibility to increase spend during high-traffic periods and adjust bids in real-time to capture available impressions. This optimization ensures the retailer's budget is fully utilized by the end of the campaign period while maximizing total reach for the new line of men's watches without the need for constant manual adjustments to daily spend limits.