A KDP author wants to advertise a newly released series with a Sponsored Brands campaign. They target the ASINs of their well-known best selling titles. Which targeting method are they using?
Choose an answer
Tap an option to check your answer.
Correct answer: Targeting by individual product.
Why this is the answer
Targeting by individual product (ASIN) allows advertisers to reach shoppers who are viewing specific product detail pages. In this scenario, the author is directly targeting the ASINs of their popular books, ensuring their new series is advertised to an audience already interested in their work. This is a highly relevant targeting method for cross-promotion. Targeting by category would involve broader targeting based on book genres (e.g., "Fantasy," "Thriller"), which is less precise than targeting specific ASINs. Targeting by keyword involves bidding on search terms shoppers use (e.g., "epic fantasy novels"), which is also different from directly targeting a product page. "All of these" is incorrect because only one specific method is being used.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed