A large resale marketplace client wants to run a conversion campaign for the first time on Pinterest and target campaigns to customers with items in their shopping cart. After uploading its product catalog, what is the recommended next step?
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Correct answer: Install the Pinterest Tag and enable dynamic re targeting..
Why this is the answer
To target customers specifically based on their site behavior—such as having items left in a shopping cart—you must bridge the gap between your website and the Pinterest platform. Pinterest Tag for Behavioral Data: While uploading a product catalog makes your items "shoppable" on Pinterest, the platform has no way of knowing which specific user added which item to their cart on your site without the Pinterest Tag. The tag (specifically the AddToCart event) tracks these actions and sends the data back to Pinterest.
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