A large retailer's Chief Marketing Officer(CMO)wants to revise the company's marketing strategy by incorporating online and offline KP Is.Historically,the teams have worked in silos.What are three things the CM O should do when they create a holistic online-to-offline strategy?Choose three.

To create a holistic online-to-offline strategy, the CMO must break down existing silos. Incentivizing teams with unified goals and KPIs ensures everyone works towards shared objectives, aligning online and offline efforts. Suggesting organizational changes to meeting structure, media budgets, and KPIs facilitates collaboration and resource allocation across departments. Finally, understanding what different teams are currently measuring helps the CMO identify existing strengths, weaknesses, and opportunities for integration. Setting separate goals and KPIs for each team would perpetuate silos, and encouraging a siloed organizational structure would directly contradict the goal of a holistic strategy.