A large toy retailer wants to use video assets to drive sales for one of its seasonal products during a major holiday. It wants to use an ad format that meets key performance metrics for its budget. Which campaign strategy can help reach KPI goals?

The correct option, Catalog sales, video shopping ad, cost per action (CPA), aligns best with the retailer's goal of driving sales for a seasonal product while meeting KPI goals within budget. Catalog sales campaigns are designed for e-commerce, directly linking products to ads. Video shopping ads leverage engaging video content to showcase products and include direct shopping links, which is ideal for driving sales of a seasonal product. Using CPA as the bidding strategy optimizes for conversions (sales), ensuring the budget is spent on actions that directly contribute to the KPI. Conversion, max-width video, cost per click (CPC) is less optimal because CPC optimizes for clicks, not necessarily sales. Consideration campaigns focus on engagement rather than direct sales. Idea ads are for brand awareness or inspiration, not direct sales.