A lead scoring model has different components that can be selected based on activity or demographics.

This statement is True. A lead scoring model is designed to assign values (scores) to leads based on their likelihood to convert. These scores are derived from various components, which typically fall into two main categories: activity and demographics. Activity-based components include actions like website visits, content downloads, email opens, or webinar attendance, indicating engagement. Demographic components involve characteristics such as job title, industry, company size, or geographic location, which help determine if a lead fits the ideal customer profile. By combining these different components, businesses can create a comprehensive lead scoring system that prioritizes the most promising leads.