A lifestyle company is curious about other brands that are being viewed by an audience within the lifestyle category. Which type of data can be tracked by the Pinterest tag to show competitive trends?

The Pinterest tag's "View category" event tracks when a user views a product category page on a website. This data is crucial for understanding competitive trends because it reveals which categories users are browsing, even if they don't purchase. By analyzing "View category" data, the lifestyle company can identify popular product types or niches that their audience is exploring on other sites, offering insights into competitor offerings and market demand. "Page visit" is too broad; it doesn't specify the type of page. "Add to cart" and "Sign ups" are further down the conversion funnel and don't provide the same breadth of competitive browsing insights as "View category.