Generalx mobile app campaigns badge·EN·Updated 11 Jul 2026
A Lifetime Value (LTV) formula is based on which two factors?
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Correct answer: User spend rate and the average lifetime duration of users with the company..
Why this is the answer
Lifetime Value (LTV) is calculated by combining how much a user spends over time with how long they remain a customer, which is why it is based on the user spend rate and the average lifetime duration of users with the company.