A local car dealership is creating a Performance Max campaign to drive more visits to their location. Which goal should they choose when setting up a new Performance Max campaign?

The correct goal is "Local shop visits and promotions" because this option is specifically designed for businesses like a car dealership that want to drive foot traffic to their physical location. Performance Max campaigns optimize delivery to users most likely to visit a store when this goal is selected. "Website traffic" would focus on online visits, not physical store visits. "Brand awareness and reach" aims to maximize impressions, not conversions like store visits. "Product and brand consideration" focuses on encouraging users to explore products, which is a step before a visit, but not the direct goal of driving immediate store traffic.