A local dessert chain is looking to improve its Google Ads campaign performance across its accounts.What are two ways it can use its optimization score to improve its campaigns?(Choosetwo.)
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Correct answer: By determining the extent to which campaigns can be improved and how togo about making improvement, By accepting and immediately applying recommendations tailored to their business,which can save time.
Why this is the answer
Optimization score provides a real-time estimate of how well your Google Ads account is set to perform. It ranges from 0% to 100%, with 100% meaning your account can perform at its full potential. Therefore, by determining the extent to which campaigns can be improved and how to go about making improvements, advertisers can prioritize actions to boost performance. Additionally, the score comes with tailored recommendations. Accepting and immediately applying these recommendations can save time and directly improve campaign effectiveness. Reviewing and dismissing recommendations is part of the process, but the core benefit comes from acting on relevant suggestions, not just dismissing irrelevant ones. The optimization score is available at both individual account and manager account levels, making the last option incorrect.
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