A local food chain is opening a new location and they want to create as much awareness for their store as possible before the big day. They set up a Google Video campaign with "brand awareness and reach" as the campaign goal. What budget type should they use for their Google Video campaign and why?

For a time-sensitive launch, a daily budget gives Google Ads more flexibility to spend more on days with stronger opportunity instead of pacing spend evenly across the full campaign duration. Google Ads states that a campaign total budget is spread evenly over the campaign while accounting for traffic changes. By contrast, a daily budget can spend more on some days and average out over time. That makes the daily option better when awareness needs to build quickly before a specific opening date. Google Help+1