A local food chain is opening a new location and they want to create as much awareness for their store as possible before the big day.They setup a Google Video campaign with"brand awareness and reach"as the campaign goal.What budget type should they use for their Google Video campaign and why?
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Correct answer: Daily,since Google Ads will spend their total budget faster than"campaign total.".
Why this is the answer
For a local food chain wanting to create maximum awareness quickly before their opening day,they should opt for a**Daily**budget.When you set a daily budget,Google Ads will try to spend that amount each day,which can lead to quicker expenditure of the total allocated funds and a more immediate reach.The statement,**"Daily,since Google Ads will spend their total budget faster than'campaign total,'"**is accurate in this context.The"campaign total"budget would spread the budget more evenly across the duration of the campaign,which might not provide the intense,quick awareness push the local food chain desires before their opening day.
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