A local pizza chain is looking to improve their Google Ads campaign performance across their accounts. What are two ways that they can use their optimisation score to improve campaigns? (Choose two)

The optimization score in Google Ads helps advertisers improve campaign performance. By accepting and applying recommendations tailored to their business, the pizza chain can efficiently implement improvements suggested by Google's AI, saving time and potentially boosting results. This directly leverages the system's insights. Additionally, the optimization score indicates the percentage of potential improvement available for a campaign. By reviewing this score, the pizza chain can understand the extent of existing opportunities and identify specific areas for enhancement, such as improving ad relevance or bid strategies. Measuring the score at the manager account level is possible and often beneficial for businesses with multiple accounts, making that option incorrect. Reviewing and dismissing relevant recommendations would counteract the purpose of optimization and hinder campaign improvement, making that option incorrect.