A luxury automotive brand wants to reach viewers who haven't seen their linear TV ads and drive them to local dealerships. Which Streaming TV capabilities should they combine?

The correct combination is ACR Audiences to reach unexposed viewers + Discovery Format Interactive Video Ads with location-based "Book an appointment" call-to-action. ACR (Automatic Content Recognition) Audiences are crucial for identifying viewers who haven't been exposed to the brand's linear TV ads, ensuring incremental reach. Discovery Format Interactive Video Ads are ideal for a luxury brand as they offer a rich, engaging experience that can showcase the vehicles effectively. The "Book an appointment" call-to-action, combined with location-based targeting, directly drives viewers to local dealerships, fulfilling the brand's objective. Standard audience targeting is too broad and doesn't specifically address the "unexposed viewers" requirement. Interactive Pause Ads, while high-impact, may not offer the same depth of engagement or direct call-to-action capabilities as Discovery Format ads for driving dealership visits.