A luxury designer brand has an awareness campaign in flight and wants to add a conversion campaign to its existing media strategy on Pinterest. The brand's goal is to drive traffic to its holiday promotion. Which ad formats should the media planner recommend?

Shopping ads are ideal for driving conversions, as they directly showcase products with pricing and direct links to purchase, making them highly effective for holiday promotions. Carousel ads allow brands to feature multiple images or videos within a single ad, which is excellent for highlighting various products in a holiday collection or showcasing different features of a single product, encouraging clicks and conversions. Max-width video and Premiere Spotlight ads are primarily designed for awareness and reach, not direct conversion. Quiz ads are for engagement and lead generation, not direct sales traffic.