A luxury travel agency has $750,000 to promote last-minute summer getaways to affluent travelers. The main KPI is driving site traffic for bookings, with awareness as the secondary goal.What is the best way to allocate its budget?

This option effectively balances awareness and conversion for a luxury travel agency. Spending $400,000 early on Carousel and video ads with luxury themes builds initial awareness and interest among affluent travelers, aligning with the secondary goal. The remaining $350,000 allocated to retargeting ads closer to peak booking directly addresses the primary KPI of driving site traffic for bookings by re-engaging users who have already shown interest. The other options are less effective because: Dividing the budget evenly between static and video ads targeting only five major cities and luxury clothing brand engagers might limit reach and doesn't prioritize retargeting for conversion. Spending the entire budget on video ads targeting general "travel" interests throughout the year lacks strategic timing for "last-minute summer getaways" and doesn't include a strong conversion-focused retargeting component. A national campaign for local weekend getaways doesn't align with "last-minute summer getaways" for affluent travelers, and the static Pins to luxury clothing brand engagers are too broad without a retargeting strategy.