A luxury travel brand uses clicks on travel guides and Pin engagement as its primary KPIs. Which insights should it focus on to inform future strategies? Select two.

The luxury travel brand's primary KPIs are clicks on travel guides and Pin engagement. Comparing frequency during peak travel-planning months versus off-season directly relates to understanding when users are most interested in their content, which impacts both clicks and engagement. Examining which travel guides had the most engagement helps identify successful content themes and formats, allowing the brand to replicate success and improve future content, directly addressing their engagement KPI. Focusing on reach and impressions is less direct than clicks and engagement. Analyzing user drop-off rates on travel guide Pins is valuable but doesn't directly leverage the positive aspects of engagement or inform content creation as effectively as identifying top-performing guides.