A manager at a large agency oversees several distinct brands, each with its own team. How should the account hierarchy be structured to allow the agency to manage all brands from a single location while keeping brand teams separated?

Search Ads 360 uses a hierarchy of manager accounts , sub-manager accounts , and client accounts, and Google describes this structure as the standard way to organize separate teams and advertisers under one agency umbrella. Google Help+1 A manager account gives the agency a single top-level location to oversee the hierarchy, while each brand can sit in its own sub-manager account to keep management separated by team or business unit. Google Help+1 Google also documents that accounts can be viewed as directly linked or indirectly linked through sub-managers, which supports centralized oversight without collapsing brand separation. Google Help This makes the agency-level manager with brand-level sub-managers the correct structure for shared control and operational separation. Google Help+1