A manufacturer of chewing gum recently launched a new spearmint flavor. They're looking to promote this new flavor to audiences that do not know about their product.Which of the following audiences should they select?(Select2)

In-market audiences are the correct choice because they consist of consumers who have recently shown purchase intent for products or services similar to the new chewing gum flavor. This targeting method is ideal for reaching new customers who are actively researching or considering purchases in the confectionery or snack categories, making them highly receptive to a new product launch. Audiences based on purchase would target existing customers, which isn't suitable for reaching new audiences. Audiences based on pixel traffic would target users who have interacted with the brand's website, again focusing on existing or aware audiences rather than new ones.