A marketer added a conversion tracking tag to a landing page on their company's website. When analysing purchasing data, they found duplicate conversions. How can the marketer remove duplicate conversions from their conversion count?

To remove duplicate conversions, the marketer should modify the event tag to capture a unique order ID. This ensures that each distinct purchase is counted only once, even if a user revisits the confirmation page multiple times. Google Ads uses this unique ID to identify and filter out subsequent submissions of the same conversion. Sorting by time is ineffective because multiple legitimate conversions can occur at similar times, and it doesn't prevent the system from logging duplicates. Disabling view-through conversion data is unrelated to preventing duplicate conversions from direct interactions. There is no "possible duplicates option" to toggle off in Google Ads charts for this purpose.