A marketer advertises in many markets around the world, including Germany and France. They've started running YouTube and Search campaigns with Google and they measure online conversions. How does this advertiser ensure that their Google tag respects the remarketing preferences of their users in the European Economic Area (EEA)?
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Correct answer: Ensure ad_personalization parameter (as well as ad_storage and ad_user_data) is in consent mode setup..
Why this is the answer
Consent mode lets the Google tag adjust behavior based on user consent choices. ad_personalization controls whether data can be used for personalized advertising, including remarketing. ad_storage controls advertising cookie storage, while ad_user_data controls sending user data to Google for advertising purposes. These consent signals help Google tags respect EEA user preferences for ads measurement and personalization.
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