A marketer is setting up a Google Search campaign using a conversion-based Smart Bidding strategy.To meet their value-based objectives,they've chosen to use Target RO AS.What method can they follow to select their initial RO AS target?
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Correct answer: They can investigate the campaign's historical conversion value per cost metric in Google Ads,and then they can use that as a guide..
Why this is the answer
To select their initial RO AS target when setting up a Google Search campaign using a conversion-basedSmart Bidding strategy with Target RO AS,the marketer can investigate the campaign's historical conversion value per cost metric in Google Ads and then use that as a guide.This historical data can provide valuable insights into the campaign's past performance and help the marketer determine a reasonable initial target RO AS that aligns with their value-based objectives.
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