A marketer just launched a Demand Gen campaign and sees the status: Learning. How many conversions should they typically accrue for this to complete?

A Demand Gen campaign typically requires at least 50 conversions to complete the learning phase. During this phase, Google's automated bidding strategies gather data to optimize campaign performance. Reaching 50 conversions provides sufficient data for the system to understand audience behavior and conversion patterns, leading to more efficient ad delivery and better results. Fewer than 50 conversions (like 10 or 25) would likely result in the campaign remaining in the learning phase longer or performing suboptimally due to insufficient data. While 100+ conversions would certainly complete the learning phase, 50 is the generally accepted minimum threshold.