A marketer manages two separate brands that sell different products on a shared domain. To compare conversion performance independently while maintaining one source of truth for deduplication, how should the hierarchy be configured?
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Correct answer: Establish a parent advertiser for the domain and assign each brand as a child advertiser..
Why this is the answer
A parent advertiser can hold the shared Floodlight configuration for the common domain. Separate child advertisers allow each brand to manage campaigns and view performance independently. Both brands can still use the same conversion measurement setup for consistent attribution and deduplication. This structure avoids duplicate tags while preserving brand-level reporting separation.
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