A marketer needs step-by-step guidance on creating a lookalike audience but doesn't know where to start. What should be their first action?
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Correct answer: Ask Ads Agent for product guidance and instructions.
Why this is the answer
Ads Agent provides product guidance for Amazon Marketing Cloud workflows through a conversational interface. It can help identify the right audience workflow and provide instructions before technical setup begins. This is appropriate when the user needs guided direction for lookalike audience creation. It reduces reliance on API documentation or support escalation for standard workflow guidance.
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