A marketer notices that their social campaign and search campaign are both claiming credit for the same $100 sale. Which report should they use to deduplicate this and see the true journey?

Path to Conversion Report shows the sequence of impressions and clicks that occurred before a Floodlight conversion. It helps identify how multiple media interactions contributed to the same conversion instead of treating each platform claim separately. In Campaign Manager 360 , this path-based view supports deduplicated analysis across tracked channels. It is the appropriate report for understanding the true conversion journey behind one sale.