A marketer wants to reach Gen Z users who are increasingly using visual search tools to query the world around them. Which integrated AI modality should they prioritize?
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Correct answer: Google Lens.
Why this is the answer
Google Lens is the correct answer because it directly addresses the need for visual search. It allows users to search what they see using their camera or images, which aligns perfectly with Gen Z's increasing use of visual search tools. AI Overviews (formerly SGE) provide AI-generated summaries for traditional text queries, not visual searches. Discovery Touchpoints refer to various places where users encounter content, not a specific visual search tool. AI Mode is a generic term and not a specific Google product or feature for visual search.
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